Evolving its mission to power the optimism and dreams of women, the annual POPSUGAR Play/Ground Festival was launched to provide an experiential weekend of female-led programming spanning fitness classes, discovery-driven shopping, inspirational wellness and mental health panels, and life coaching seminars.
Partnering with Reed Exhibitions, we created and managed an inspiring Main Stage and Sugar Studios programme. More than 15,000 festival-goers were treated to a star-studded roster of headlining talent, including Chrissy Teigen and Mandy Moore, and fitness workshops by stereotype-breaking voices in the fitness landscape.
WHAT WE DID
